Analytics Portfolio
Data and analytics solutions that connect strategy, technology, and business impact.
Featured Projects
01
Marketing Analytics
Marketing Intelligence Dashboard
A go-to operational tool for marketing teams to quickly check business performance and make daily decisions without requiring technical support.
What This Enables
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Daily monitoring of revenue, margin, and transaction trends across channels
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Fast evaluation of campaign effectiveness without analyst involvement
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Visibility into customer behavior and journey performance
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Independent, self-service access to operational marketing metrics
Technical Scope
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Data integration from multiple marketing and sales sources
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Cloud-based data modeling in BigQuery
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Semantic layer and interactive reporting in Power BI
02
Product Intelligence
Product Portfolio Performance Dashboard
Executive storytelling dashboard that reveals business issues requiring immediate action. Instead of overwhelming users with hundreds of metrics, it focuses on three key insights: revenue losses, underperforming products, and portfolio concentration risks.
What This Enables
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Rapid understanding of product portfolio performance against revenue, margin, and availability targets
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Identification of underperforming products and quantification of their revenue impact
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Visibility into portfolio concentration risk and dependency on a small number of SKUs
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Executive-ready insights that support prioritization and immediate corrective actions
Technical Scope
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Data preparation and modeling in Power BI using Power Query
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Business logic and performance calculations implemented in the semantic model
03
Financial Intelligence
Stock Market Intelligence Platform
An interactive analytics platform that supports investment screening and comparison by benchmarking companies against industry peers and analyzing price behavior over time.
What This Enables
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Compare companies against industry peers using standardized financial metrics
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Identify patterns in price stability and volatility across time periods
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Support screening and prioritization of investment candidates
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Explore drivers of performance through interactive drill-down
Technical Scope
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API data ingestion via Python, stored in GCS and modeled in BigQuery
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Transformations and custom scoring logic in BigQuery (staging → marts)
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Power BI connected to curated marts for interactive analysis
04
HR Analytics
Employee Turnover Analytics Dashboard
Analytics dashboard designed to help HR teams understand why employees leave and where preventive action is most effective. It highlights key attrition drivers across departments, tenure, and demographics to support targeted retention decisions.
What This Enables
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Identification of the primary drivers of employee attrition
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Understanding of turnover patterns across departments, roles, tenure, and demographics
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Early signals for groups at higher risk of attrition
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Data-informed prioritization of retention and intervention efforts
Technical Scope
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Data preparation and modeling in Power BI using Power Query
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Driver and pathway analysis using native Power BI analytics visuals
Technical Capabilities
Technical skills across the full analytics stack - from data integration to executive visualization.
Programming & Data
Python
Expert
Data transformation, feature engineering, API ingestion, analytical workflows
SQL
Expert
Complex joins, CTEs, window functions, performance optimization
R
Intermediate
Statistical analysis
BI & Analytics Engineering
Power BI
Expert
Semantic modeling, DAX (time intelligence, performance optimization), Power Query
Tableau
Expert
Calculated fields, parameters, LOD expressions, dashboard design
Cloud & Data Platforms
GCP
Advanced
BigQuery (analytics modeling, marts), Cloud Storage (raw data staging), IAM
MS Azure
Intermediate
Azure SQL Database, exposure to Synapse Analytics